SeeWhy announced the availability of Abandonment Tracker Pro this week, a web analytics service which provides real-time “remarketing” for website abandoners.
The solution could prove valuable to online merchants and Web publishers plagued by abandonment as it automates the sending of follow-up emails (or remarketing) to website abandoners in real time. For example, should a user abandon their shopping cart, an initial e-mail can be delivered in real-time and then followed by a second follow-up e-mail 24 hours later. For those businesses that want to increase conversion rates, continuous real-time analysis of website visitors will help keep multi-stage marketing campaigns in step with the actions of abandoners who return to the site.
“Independent studies consistently show that remarketing best practice
is an immediate follow up to an abandonment,” said Charles Nicholls,
founder and chief strategy officer of SeeWhy. “When it’s done right,
immediate e-mail follow up can convert up to 50 percent of website
abandoners to customers. Timing and tone are everything. If you delay
in following up, you risk your e-mail becoming irrelevant or annoying to
the abandoner. And the e-mail must convey a desire to serve, not sell."
Additional reasons to try out SeeWhy includes its ability to
integrate with existing CRM applications and ESPs (e-mail service
providers) and the built-in presence of behavioral targeting. Using self-learning behavioral analytics, Abandonment Tracker Pro monitors users’ onsite behavior in real time to determine whether an offer is required to maximize conversion.
Previous Coverage of SeeWhy:
- Reduce Abandonment with SeeWhy