Search marketing platform Kenshoo unveiled RealTime Campaigns today, a feature which links a company's search marketing program directly to their e-commerce or inventory system.

Connecting inventory and marketing clearly offers web enterprises many benefits to improve their overall advertising effectiveness. The Kenshoo system automatically updates dynamic items like promotional text and prices in the ads to reflect the status of inventory, can pause ads for items that are out of stock or unavailable (valuable in improving customer satisfaction), and eases management thanks for larger campaigns (the average size for a RealTime campaign so far is 1.2 million keywords).

Kenshoo is the first vendor in the search management space (that I am aware of) to offer this functionality.

"Select customers have been using RealTime Campaigns with resounding success - on average they are seeing a 40% improvement in ROI. RealTime Campaigns is the pinnacle of online technology solving the issues faced by real world advertisers. We have connected the supply chain and marketing departments like never before to increase the success and effectiveness of our customers marketing programs," said Yoav Izhar-Prato, CEO of Kenshoo.