AdGooroo, a provider of competitive search engine intelligence, announced three new features of its SEM Insight offering.

Perhaps the most interesting of the new features is in Budget Analyzer. The forecasting tool enables marketers to track and respond to competitors’ paid search impressions, clicks, click through rates and total spend. Budget Analyzer combines data from a number of sources into a model which predicts traffic, searcher click behavior, quality scores, and the average CPC for every ad seen in your targeted keywords.

AdGooroo also integrated AdWords Data Calibration and Search Engine Optimization (SEO) Traffic Estimator into SEM Insight. These features enable marketers to import their Google AdWords campaigns to improve budget estimates and obtain estimates for competitors' organic search clicks and click through rates to track and compare their own organic traffic for Google, Yahoo! and Bing to that of their competitors.

“With the addition of Budget Analyzer to SEM Insight, advertisers can now see not only their competitors’ search traffic, impressions and other optimization efforts, but also what they spend,” said AdGooroo Founder and Chief Gooroo Rich Stokes. “Enabling marketers to see how competitors spend their ad dollars online offers a leg up on the competition and the ability to achieve the greatest possible return on their search investment.”