If you’re anything like me you visit hundreds of websites each day. And if you’re visiting that many (or even if you’re not) you’re well aware of how slowly many sites load. You might have even noticed this on your own site and wondered what’s causing the holdup.
The cause more often than not is numerous sets of advertising and tracking tags that make up the final rendered page – each of which can take a substantial amount of time for a visitor's browser to execute (load). For example, say you’re running banners from two ad servers, some third-party widgets, analytics code, etc.
Having too many of these tags ultimately can result in a degraded user experience and potentially lower organic and paid search rankings. Tracking.net this week will release NETcelerate, an integration platform for advertising and analytics tags that's designed to eliminate the burden of tag execution and increase a website’s speed.
All ad and tracking tags are initiated in parallel, then the results are aggregated together and returned in a single object to the browser. It's set up so that the server acts as a tethered browser on behalf of the real browser.