Vertical shopping search engine TheFind formally announced the debut of its Merchant Center. Retailers are now able to provide information about their store to be included within the site's search results.
Similar to Google or Bing’s Webmaster Tools, but specifically designed for retailers, TheFind’s Merchant Center is a free service. Merchants can claim their online store by completing a store profile and placing a piece of code on their home page that verifies control and ownership. Once their store is registered in TheFind Merchant Center, retailers can use the tools provided to improve the presentation of their information within TheFind’s search results.
TheFind's Merchant Center plays well into its UpFront feature, which shares a merchant's key store information with shoppers in a single, uniform display. Information on UpFront includes information on the company, shopping and payment options, contact information, and access to a store owners Facebook, Twitter or blog. Certifications such as those provided by Verisign, Authorize.net, Mcafee and the Better Business Bureau are also displayed in UpFront.
According to Larisa Hall, TheFind’s VP of Marketing in charge of Merchant Services, “Even more features will become available in the Merchant Center this quarter to help retailers engage TheFind’s vibrant shopping community and drive additional qualified traffic to their sites during this critical upcoming holiday shopping season.”