Voucher Search Variations - UK

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UK Internet searches for discount vouchers have increased by 47.5% over the last 12 months, reflecting that British consumers are hunting for bargains and discounts during the recession.

While over the last 12 months UK Internet searches for generic terms such as ‘voucher’ or ‘discount voucher’ have decreased or remained flat. Hitwise Research Director Robin Goad argues that the growth in voucher searches has come from people searching for ever more sepccific deals and discounts for participator products or retailers.

During July 2008, UK Internet users searched for 8,300 distinct variations of search terms that contained either the word ‘voucher’ or ‘vouchers’; by July 2009, this figure had more than quadrupled to 34,200.

Consumers clearly are becoming more sophisticated as they search for deals and you can bet the website that this phenomenon is not exclusive to the UK alone.

Top 10 voucher searches in the UK, 4 weeks ending 01/08/09:
1. ‘voucher codes’ (8.4% of voucher-related searches UK over the period)
2. ‘pizza express voucher’ (3.9%)
3. ‘discount vouchers’ (2.9%)
4. ‘vouchers’ (2.2%)
5. ‘my voucher codes’ (2.0%)
6. ‘restaurant vouchers’ (1.9%)
7. ‘tesco vouchers’ (1.6%)
8. ‘pizza hut vouchers’ (1.4%)
9. ‘dominos vouchers’ (1.3%)
10. ‘tesco voucher codes’ (1.2%)

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