SEO vs. PPC: The Engine Ready Study

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It's the one discussion that every Website promoter wants to know - which traffic source is more valuable when it comes to conversion.

Search marketing service and software provider Engine Ready released an update to its ongoing study which compares conversion data of visitors arriving on sites from PPC ads, organic listings, other websites and direction navigation (typing the URL). Results of the Engine Ready study can be downloaded here (free, registration required).

"For quite some time, marketers have debated which investment tends to generate higher returns, pay per click or search engine optimization", reports Engine Ready CEO Jamie Smith. "This study prepared by the Engine Ready Research Team hoped to bring some clarity to that discussion by analyzing ROI and visitor engagement metrics with the intent to provide marketers with a better vision on which types of visitors most cost-effectively meet their goals".

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3 comments

SeanG 08-28-2009 2:15 PM

This is great timing. I actually was looking for studies on this subject yesterday!

08-28-2009 2:30 PM

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KellyG 08-28-2009 3:55 PM

Sounds interesting, but the advertising factors that drove them to search or to the area they noticed the PPC may play another role not being figured in. hmmm....

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