UK Internet marketing company ClickThrough Marketing today introduced a module add-on for Google Analytics that allows advertisers to track phone call conversions from any source/advertising channel.

The system displays phone calls within Google Analytics as a conversion alongside other conversions (sales, leads, and subscriptions). The call tracking module has a number of features including showing the geographical location of callers, free call queuing, missed call alerts via Email/SMS, free voice mail and customised messaging.

Phil Robinson, Founder of ClickThrough, “We’ve been tracking phone call conversions for years, however, this new service allows us to seamlessly track phone call data in real time alongside other key conversion points. Key benefits are that we are able to improve the efficiency & effectiveness of our clients PPC and other online marketing activities.”

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