80 Percent Use Twitter for Business

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The Kamaron Research Institute released a new survey that highlights the real reason people use Twitter: for business not social reasons. For some time now, many online marketers have been pushing the use of Twitter for business. Website Magazine even published an article called “Conversation Marketing with Twitter” in the July issue that highlights the benefits for businesses that use Twitter. And now, there is statistical data that proves Twitter can be a viable business tool.

According to the survey, more than eight in 10 people tweet for business. Even the younger generation is using it for business instead of social. If 80 percent of people are using Twitter to increase brand awareness and their bottom line, those businesses that have yet to enter the Twitterverse are missing out on competition, and possible revenue.

Granted, the survey was only done with a group of 280 Twitter users on two days (July 30 – 31, 2009), but it might represent what the bigger pool of users is doing on the social networking site. 

Do you use Twitter for business or social? Comment below.


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3 comments

TomW 08-27-2009 1:17 PM

Hello,

I am an SEO Copywriter. How will twitter have an impact on my role in the world. For example, mobile users can view up to 60 characters on a screen at any given point in time, so, I know how that will challenge me to write more concise stuff.

Thanks

08-28-2009 12:10 PM

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Maria De Lourdes TerezaV 09-30-2009 8:21 AM

No.I don't use Twitter for business.I use it like a way to take more information about everything in WEB,and to have some fun.

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