The Kamaron Research Institute released a new survey that highlights the real reason people use Twitter: for business not social reasons. For some time now, many online marketers have been pushing the use of Twitter for business. Website Magazine even published an article called “Conversation Marketing with Twitter” in the July issue that highlights the benefits for businesses that use Twitter. And now, there is statistical data that proves Twitter can be a viable business tool.
According to the survey, more than eight in 10 people tweet for business. Even the younger generation is using it for business instead of social. If 80 percent of people are using Twitter to increase brand awareness and their bottom line, those businesses that have yet to enter the Twitterverse are missing out on competition, and possible revenue.
Granted, the survey was only done with a group of 280 Twitter users on two days (July 30 – 31, 2009), but it might represent what the bigger pool of users is doing on the social networking site.
Do you use Twitter for business or social? Comment below.
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