Local online business network Merchant Circle today announced the availability of a Pay-Per-Action (PPA) program. Advertisers and agencies will be able to tap into MerchantCircle's 20 million unique consumer visitors and 900,000 businesses for leads.

"We've teamed up with MerchantCircle to provide an additional source of targeted leads for our local business-owner clients," says Court Cunningham, CEO of Yodle. "With MerchantCircle's large local consumer traffic, our clients have even more opportunity to find more quality local leads. The best part is our clients only pay for performance."

The PPA launch comes on the heels of recent partnerships with Web.com, a leading provider of online marketing, and Demand Media, a leader in distributed media. Both partnerships grow MerchantCircle's local business community and improve the local search experience by providing consumers dynamic, relevant content.

According to recent Quantcast data, MerchantCircle is now the 5th largest Internet Yellow Page (IYP) directory in the United States.