Google announced that as part of its continuing eforts to give publishers more control over ads appearing on their sites, two additional improvements have been made.

Google's competitive ad filter previously took what seemed like forever to block URLs/website affiliates had entered. Now, publishers will see those same sites blocked within 30 minutes thanks to a faster filtering system.

The other improvement is an increased filter list size. You might remember back in April that Google extended the increased filter list size to 500 for only a few as to not overload their system. It's not been opened up to all participating publishers who can now add up to 500 sites to their filter list - double the previous limit. Google did note that adding new sites does impact the possible revenue, so keep that in mind as you add new sites.

What other changes would you like to see on Google Adsense?