Despite the fact that in the past I've predicted the demise of Twitter and that I personally don't believe they have a long-term leg to stand on, the service remains an essential part of Internet communication and, yes, marketing on the Web today. In my over ten years on the Web I have never seen (with a few exceptions of course) the amount of attention paid to one service. And that applies to consumers, developers and marketers.
Every day there seems to be a new Twitter-reliant service and every day we at Website Magazine are impressed with its extreme usefulness. Case in point, Tweet Promo Builder. The service enables website owners and 'Net merchants the ability to require their users to send a tweet in order to gain access to content, e.g. white papers, presentations or discount codes. The promotion then reaches the users’ Twitter followers and they, in turn, have the same opportunity to send a tweet. Making promotional tweets go viral is a powerful is excellent but the real benefit of service like Tweet Promo Builder is that subscribers can track their promotions, seeing when and who tweeted their message, creating another lead generation opportunity.
Marc Scibelli, founder of Vertiyo Creative Group, explains, “Usually, you would have to hire a programmer familiar with Twitter’s API every time you want to run a promotion. Instead, our subscribers can customize new promotions in just a few easy steps.”
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