User Experience, Erotic Services & Online Classifieds

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A survey commissioned by Kijiji.com, eBay’s local classifieds site, revealed some interesting factors that users consider before visiting an online classifieds site.

Three in four U.S. adults (75%) said they prefer to buy or sell items from a Web site that does not host erotic ads or adult services, and more than half (53%) of consumers said they would prefer that a family member use a site without such listings.

Top attributes Americans are looking for in an online classifieds site include free listings, a safe experience and good deals, according to a survey conducted by Chadwick Martin Bailey1. The positive qualities in demand are not surprising considering the variety of reasons consumers opt not to visit online classifieds sites such as apprehension that ads may be misleading or fraudulent (36%), email address might be spammed (28%), getting a computer virus (26%) and classifieds ads may have adult content (24%), according to the Kijiji survey.

However, nearly three-quarters (74%) of Americans are more likely to use a classifieds site if it has a customer service team that focuses on monitoring and removing fraudulent and offensive ads. Kijiji addresses these concerns and is dedicated to providing an easy-to-use, family-friendly and safe experience through safeguards such as community (such as Kijiji's Community Watch program), technology-based measuers such as fitlers and posting delays, site-based/policy measures (prohibiting personal ads or erotic services for example), and of course community based features.

Do you believe the survey? Does the presence of erotic ads and adult services dissuade users (or you) from visiting (or revisiting) a website? My gut says no but what do you think?

 
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1 comment

Michael Warren 09-14-2009 1:31 PM

Our users have told us the same thing. At USA4SALE Networks, we've been publishing free online classifieds in Florida for more than a decade, but always with an in-house customer service team, ad review and monitoring and we've never posted personals.

Not only do many individuals prefer this approach, it also provides an environment that is friendly to local businesses. Most businesses don't want their brand associated with a red light district.

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