According to the 2010 Media Planning Intelligence Study more than 50 percent of advertisers and agencies will plan social media into their media plans next year, as reported by MediaPost. So it is no surprise that SortPrice’s Merchant Store application for Facebook is growing with more than 700 online merchants using the platform – including PETCO.

SortPrice is a shopping search engine and its Merchant Store application allows users to add product listings to their Facebook pages, increasing marketing and consumer interaction. Facebook friends can add products to their wish lists, “like” the product or click on the product which takes them to the product page on the e-commerce merchant’s site.

The Merchant Store application has only been around for about a year, but within that year PETCO has gained more than 5,000 friends and increased its interaction with customers and potential customers.

How are you leveraging social networks for your e-commerce platform? Comment below.

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