Reading Up on Online Reputation Management

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Managing online reputation is vital to any business, so you may be interested in reading more in-depth on the topic. Below are four books on online reputation and how businesses can leverage the Web to create positive buzz and ultimately customers

“Radically Transparent: Monitoring and Managing Reputations Online” by Andy Beal and Judy Strauss. This book looks to help businesses to understand how to work with social media so their building their brands and generating positive discussions. It also provides tips on what to do when your reputation has been hurt.

“The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff” by Clara Shih. Shih helps businesses understand how to turn networking on Facebook into customers and sales. She discusses the challenges that businesses face in regards to hiring the right employees to legal issues.

“Groundswell: Winning in a World Transformed by Social Technologies” by Charlene Li and Josh Bernoff. The authors of this book help business professionals figure out how to use social media, understand the various platforms and how those users are unique to those platforms. The book also assists businesses with leverage the platforms for positive growth.

"Word of Mouth Marketing: How Smart Companies Get People Talking” by Andy Sernovitz. Sernovitz highlights real-life marketing examples and how companies did it all for free. He explains the different platforms and how businesses can make those platforms work for them.

Do you have a book you'd like to recommend?


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1 comment

RahmanM 10-19-2009 2:10 PM

I believe the best practice will be to preemptively handle the reputation damage by some preventive measures instead of trying to outweigh the negative buzz against you.

Actually, it might be inevitable to face cases where your reputation is at stake and something unexpected happens to you. Then, Google’s post could help somewhat, but it’s only in the world of search engines, not social media. That’s something that requires different approach to outweigh your negative side by the positive aspects.

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