Dex Knows Local; Maponics Neighborhood Data Added

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Local search provider announced it will be using Maponics map data to offer neighborhood-level search for its individual city pages. One of the issues that has held back local search was its inability to bring context to location. For example, I know that downtown Chicago is called the Loop, but If you asked me what zip code a particular business is in I would not be able to tell you. Maponics data gives DexKnows the ability to provide a neighborhood-level context to consumers, and most importantly, advertisers.

Maponics Q309 Neighborhood Boundaries release features boundary data for over 70,000 neighborhoods in 2,800 cities in North America and Europe.  Also included is the industry’s first Neighborhood Classification Schema, which provides important neighborhood zoning and social use information, and allows search sites and applications to selectively filter for neighborhoods with profiles that best match searcher intentions.

“ delivers a unique, local search experience letting users search by precise locations, such as neighborhoods and landmarks, and by specific needs and service areas,” said Sean Greene, senior vice president of interactive at R.H. Donnelley, which publishes “We partnered with Maponics for neighborhood map data because they provided the solution to deliver the user experience we wanted.”

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MichaelM 09-18-2009 4:02 PM

The Yellow Pages guys should just cut their losses now and close up shop.  This is just another feature that nobody will use.  Who even goes to these sites any longer to find a phone number?  It's a rip off for advertisers.

John AlanR 09-24-2009 3:21 PM

I relied on a real yellow pages book while on vacation. I'd found myself in a storm at a shop which had no information on local buses, or internet access to learn about buses. So I used the yellow pages to find a cab company.

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