At ad:tech Chicago earlier this month, video was a hot topic. In August, comScore released data that online video reviews hit record numbers in July with 21.4 billion videos watched. comScore released its newest data today on online video for the month of August and it smashes July’s record. August had more than 25 billion videos viewed with 161 million U.S. viewers – that number was 158 billion in July.
Again, Google took the top spot with 40 percent of all online videos watched – YouTube was 99 percent of video watched at Google. The following sites ranked in the respective order: Microsoft (2.2 percent); Viacom Digital (2.1 percent); Hulu (1.9 percent); and Fox Interactive Media (1.5 percent).
Another interesting finding from the report was that 81.6 percent of the U.S. Internet users watched video online. That’s an impressive number.
If you’re not offering video on your site, do these consistent increases encourage you to do so? Comment below.
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