e-tailing and PowerReviews surveyed U.S. e-retailers on their social media usage and the results as reported by eMarketer highlight that three-quarters of the respondents plan to increase their use of social media in the future.
The most interesting from the report was that 86 percent of retailers already use Facebook fan pages today with 10 percent planning to launch a fan page within the next 12 months. Twitter followed second in the most used social media with 65 percent – and 19 percent planning to use it within a year. That’s an astonishing 96 percent using Facebook and 84 percent using Twitter within the year. On the other end of the scale was the usage of community forums (27 percent) and product suggestion boxes (19 percent).
According to eMarketers’ report, e-commerce merchants understand their customers want their retailers to interact with them – merchants find that more socially engaged sites are more competition than those that don’t engage the consumer.
Are you a part of this consensus? Do you feel more competition with e-retailers that use social networking vs. those that don't?
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