Website Magazine's Current
Issue is Online and Ready for Your Review
The most recent edition of Website Magazine is now available. The feature
article addresses how, while social media may get the attention and search the
investment, email is where it's at for Web professionals. This month WM is also
pleased to present Shawn Collins on the State of Affiliate Marketing,
Jordan Kasteler on the Anatomy of Linkbait and Joseph Kerschbaum on Staying
Competitive in PPC and a whole lot more.
the current issue now...
Below you'll find the Editor's Letter "Inside the Online World -
When I started my professional career as an Internet marketer
many years ago, my primary charge was to design,
develop and distribute e-mail newsletters. Little did I know
that the lessons learned from my first day forward would ultimately
lead to a deeper understanding of Web success.
Fueled with raw excitement that comes with hitting the send button,
marketing to existing clients (and even a few prospects along the
way) became less about metrics or key performance indicators and
more about building relationships and sharing quality information;
more about the positive reaction of members on that list than its actual
size, and less about message frequency.
E-mail, despite its complexities, remains one of the most powerful
tools in the professional marketer’s arsenal. Inexpensive, targeted
and direct, few other channels provide the immediate return that email
offers. What has changed since my first e-mail marketing campaign
is how we as senders approach the practice in the first place.
Website Magazine’s November cover story addresses how e-mail
technology and consumer need increasingly intersect, and how Web
professionals should select an E-mail Service Provider based on their
communication strategy and their users’ media consumption.
This issue also features an impressive lineup of editorial content
including “Keep Your Edge on Competitive PPC Keywords”
by Joseph Kerschbaum, “Anatomy of Linkbait” by Jordan Kasteler
and “The State of the Affiliate Marketing Industry 2009” by Shawn
Collins. As always, there is plenty more value in this November
issue including Heather Lutze’s Findability Makeover and Dante
Monteverde’s SEO Corner.
I’d like to thank our many advertisers for playing an integral role
in the development of this magazine and, of course, our subscribers
(all 141,000 of you) for making Website Magazine a part of your Web
success strategy. Four years ago this publication started and we’re
anticipating many more great years. Thanks again, and Happy 40th
Anniversary to the Internet.
Best Web Wishes,
Peter Prestipino— Editor-in-Chief
Coming Up @ Website Magazine
While consumers spend just three percent of their time using “search,” it
is and will remain the most important means of traffic acqusition. Website
Magazine’s December issue “Search All Over; Essential SEO & SEM” will
reveal what it takes to stay competitive in the search engines — in both
paid and organic results. As in each issue, Website Magazinewill also conver
other important trends and topics including monetizing customer lists,
reputation management, mobile marketing, robots.txt, segmenting and
automation in Google Analytics and more. The December edition is a “special
issue” so subscribe today at websitemagazine.com/pro.
December: Search (SEO/SEM) All Over
January: Web Trends
February: Performance Analysis