Staying competitive for your most sought-after keywords requires diligence, persistence, and a strategic utilization of the tools and reports that are available to you as a pay-per-click (PPC) manager. Improve and preserve the performance of your highly-competitive keywords by following these strategic guidelines. Learn how to optimize your account structure, write targeted and benefit-driven ad text, how to properly utilize match-type options, use negative keywords, diversify with long tail terms and implement the right bidding strategy for your business.
Read Keep Your Edge on Competitive PPC Keywords
Stay up to date on the latest Internet trends:
Request a professional subscription to Website Magazine,
the most popular print publication on Web success.