AdGooroo released its third quarter Search Engine Advertiser Update this week highlighting the advertising differences between Google, Yahoo! and Bing. According to its results, Google is still the number one place for search engine traffic and ROI. Yahoo! is second with a lower volume of clicks but average higher conversion rates, and Bing third with lower traffic than both Google and Yahoo!, but higher conversion rates than Google and Yahoo!.
This report included new information about high-price keywords. Google sold at least one keyword for $99 per click, Yahoo sold one keyword for $60 per click, and Bing $55.
One interesting highlight from this report is the difference in top advertisers by search engine. Google experienced many big brand retailers such as Walmart. Whereas Yahoo! had more shopping engines such as Expedia, and Bing had more unbranded comparison engines like Nextag.
Other interesting highlights from the report include:
- Bing’s first-page advertisers dropped by 8 percent; Google and Yahoo were unchanged
- Google advertiser share is 81.2 percent; Yahoo, 26 percent, Bing, 12 percent
“Personally, in analyzing the data, Q3 struck me as a quarter of maturation for the industry. Each of the engines seems to be developing its own niche within the industry, and it will be interesting to see how they continue to evolve in the coming quarters and years ahead,” said AdGooroo founder and CEO, Rich Stokes in the announcement.
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