Five Jaw Dropping Google Analytics Improvements

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Google last week unveiled a stunning number of improvements to its Analytics service. I've been a hardcore GA user for a few years now, but I firmly believe that the many new features released make the platform much more enterprise-ready. Let's take a closer look at the enhancements now:

- Engagement Goals: GA users can now set thresholds for Time on Site and Pages per Visit, and define up to 20 goals per profile.

- Expanded Mobile Reporting: Now tracks traffic to mobile websites from all web-enabled devices (whether or not the device runs Javascript). Users will need to add a code snippet to their mobile websites (coming soon). 

- Advanced Table Filtering: Filter rows in a table based on different metric conditions. For example, you will now be able to sort thousands of keywords to identify those with a high bounce rate. 

- Multiple Custom Variables: GA users can now define and track visitors according to visitor attributes (member vs. non-member), session attributes (logged-in or not), and by page-level attributes. 

- Analytics Intelligence: GA is providing automatic alerts of significant changes in the data patterns of your site metrics and dimensions over daily, weekly and monthly periods.


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