Leaders of Local Advertising

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Local Advertising BorrelBorrell Associates has named Yodle.com, Local.com and Yellowbook.com as the fastest-growing local online advertising companies for 2009. Did you ever hear the phrase – hitch your wagon to a star? If you’re not already, that’s exactly what you should be doing with these local advertising providers.

"These companies have defied gravity and are on track to secure the top three spots this year," said Peter Conti Jr., executive vice president of Borrell Associates. "They're the new darlings of Main Street."

Conti might be a little bullish but the proof that advertisers are exploring these channels is the revenue.

Yodle is on track to triple its revenues, to roughly $75 million this year, according to Borrell, while Yellowbook.com is expected to nearly double its revenues to about $390 million. Local.com is expected to grow its revenues by more than one-third, surpassing $50 million.

While I’m definitely positive on the outlook for local online advertising, there are a lot more resources/services available online that can provide a competitive return on investment than those cited by Borrel. So what other channels have you explored?

 



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1 comment

John Lombaerde 11-20-2009 9:14 PM

Aside from the obvious local search versions of the "big three", namely Google Local Business Center, Yahoo! Local, and Bing Local Listing Center, there are numerous avenues to promote local search.

Top online yellow pages are: Switchboard, Superpages, and YellowPages.

One patently simple boost to local search is to put the name and address of your company in the footer of every one of your web pages.  Any search engine that visits your site will obviously take notice.

TrueLocal, CitiSearch, Insider Pages, Yelp, Local Search Guide,

AngiesList, judy's book, RegisterLocal, BOTW Local Search, are a few suggestions of sites to research.

Popular local periodicals that have good online presence can be good sources as well.  

Another important thing to do is to watch Google closely and see how they develop local search options.

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