Google Rolls Out Ad Sitelinks for Adwords

Posted on

  • email
  • twitter
  • facebook
  • share this

share this



It's the first significant change to Adwords in what seems like, well... forever. Google announced today the addition of Ad Sitelinks, a new AdWords feature that will allow advertisers to extend advertisements by providing up to four additional destination URLs to content within a website on the actual sponsored section of the SERPs. 

This means that advertisers will no longer have to send users to a central landing page from ads initiated by search-based text ads. The addition essentially enables advertisers to specify up to ten links (Google will only show four though) send users to pretty much any content they want - whether it be seasonal, special or event-related and time sensitive. The idea is that when "users have more options, you the advertiser are able to create richer, more relevant ads that improve the value of your brand terms and other targeted keywords" according to Google.

Only advertisers which meet the "high-quality" threshold will be able to run Ad Sitelinks. If your account qualifies you'll find the option to set up the advertising extension in your Campaign Settings tab as "show additional links to my site". Here's a screenshot of how the ad sitelinks will appear

:: Create a local presence wherever you want to do business. Get a local phone number. ::


Login To Comment


Become a Member

Not already a part of our community? Sign up to participate in the discussion. It's free and quick.

Sign Up

1 comment

PPC Agency 11-07-2009 10:11 AM

It will be interesting to see whether this causes more people to click on the sponsored listings. Currently only around 30% of people do.

Add to the discussion!

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter