Start a Logo Design Contest in a Flash

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Perhaps one of the most important parts of any brand is their logo. Getting the right logo however - one that is reflective of the company's mission and culture, and which conveys trust and authority - is not an easy task. If you've ever hired a professional graphic designer you know how cumbersome the entire process can be. Fortunately, there are services available which ease the burden and pretty much ensure you get precisely what you want out of your logo.  

Logomyway is a company that I first came across at Ad-Tech Chicago this past summer. The service enables businesses to start a logo contest and receive concepts from thousands of designers all over the world.  Create a contest brief and within a few hours designers can start submitting their designs. The beauty of this is how quickly and affordable it is. Also, since you can rank designs – underneath each logo you rank them 1-10 and mark them with elements that you like and you can even eliminate them. Once it’s selected, funds are released from escrow. Contest owners have fourteen days to decide on a winner. LogoMyWay has run over 100 contests since May and they have not had any abandoned contests yet.

One of the advantages for designers using the services is that, even if you don't win the contest itself, you're in effect creating a portfolio of designs to showcase your work (you even get a link). Even though I have not tried the service (as a designer or as a business owner running a logo design contest) I like the idea/concept very much. There are some similar service on the market like 99Designs which you may also want to check out.

 
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4 comments

PeterJ 11-03-2009 5:19 PM

These free logo competitions just devalue the art and work of experienced logo designers. I understand not spending hundreds of thousands of dollars or millions on a logo design, but hire a qualified designer to develop an identity for your company. All you get from these logo competitions are design students and designers desperately in search of work.

Remember, you get what you pay for.

Tracy Levitz 11-06-2009 3:57 PM

Hey. I have an idea. Let's select ALL professional services by contest.

Anyone tempted to use Logomyway or its ilk needs to imagine themselves having to seek THEIR new business by contest as well. And anyone using Logomyway should be required to (try to) pick up all their new clients this way.

The lead of this piece says "...one of the most important parts of any brand is their logo. Getting the right logo however - one that is reflective of the company's mission and culture, and which conveys trust and authority - is not an easy task..."

Oh, so you're saying that, the embodiment of brand and identity (a logo) is worth so much and the responsibility of creating it so great that you should open it up to cheap or free labor -- basically anyone with an internet connection...

To any young designer thinking this is a good way to build your portfolio, think again. You are harming your profession and your future earnings. I suggest you review AIGA's position on uncompensated and spec work:

http://bit.ly/3wr7Sj

MichaelR 11-18-2009 6:28 PM

I have to agree with PeterJ and TracyL. Design contests are just plain bad ideas. In addition to the problems mentioned above, many of these "designers" actally steal from other companies, and you could end up facing a lawsuit because of your cheaply designed logo.

A good logo designer, will sit down with you, ask you some serious questions about your business, the image you want to convey, etc. If possible he/she will probably even want to take a tour of your company to get a better understanding of what you do, and thereby come up wit an even better way to represent your business.

The old saying is true, "You get what you pay for." If you pay for a cheap logo, you'll get a cheap logo. High quality design does not have to be expensive, most designers are small business owners who realize the cost of doing business, understand budgets, etc.

TomE 12-18-2009 3:54 PM

Let's not bash the article (and cottage industry) too hard.  TracyL makes some good points, but also makes one oversight.  The assertion that businesses should have to depend on "contests" to attract new business is very telling...because we (business people) do in essence just that.  After all, competition in free markets is just that...a perpetual "contest".

While I do believe that (on that point) some have missed the mark, I also agree that it's of the utmost importance to ensure that quality work represents your brand.  Depending on the depth of the product launch, it's probably worth spending a few thousand dollars on a contest even if the "winner" is never used.  If you secure a true winner on the cheap you win.  If the "best" is still bad then you've at least done your due diligence before committing to a large expenditure in which case you still "win" the future political battle when someone wants to question the design costs of a new campaign rollout...I assure you, that political fight is ALWAYS ugly.  

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