Online marketing intelligence and keyword tool provider Adgooroo today unveiled the
AdGooroo Academic Program
which will provide resources to help educators conduct Internet marketing research and offers students access to actual search engine marketing data.
The University of Chicago recently became one of the first educational institutions to sign up for the program.“Search engines and the Web in general have had a huge impact on the world around us, and this partnership program not only helps the University of Chicago expose students to the world of Internet advertising. It allows us to submerge them into actual marketer campaigns and let them see for themselves what a competitive channel online advertising has become,” said Linda
Darragh, Clinical Associate professor of Entrepreneurship at the University of Chicago’s Polsky Center of Entrepreneurship. “Having access to resources like these from AdGooroo enables us to provide this experience for students and take the lesson from figurative to real world.”
In addition to offering a free academic license to AdGooroo’s SEM Insight, the company is also providing other valuable resources to qualifying educational institutions. AdGooroo academic accounts also have access to reprint rights to individual chapters of Stokes’ book, “Mastering Search
Advertising” and to data contained in AdGooroo’s Quarterly Search Engine Advertiser reports.
“Supporting the academic community is a top priority for AdGooroo, and we’re offering them free access to SEM Insight, our flagship research tool. Commercial users are paying at least $399 a month to use this tool,” said AdGooroo Founder and CEO, Rich Stokes. “It’s important to AdGooroo and me personally to cultivate the understanding of accountable online advertising and particularly search advertising at the student level. We’d like to serve as a helpful resource to academic departments and professors around the globe.”
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