Website Magazine is here to bring you some pre-holiday cheer with a Top 50 list of the
Web’s premier virtual product shelves — e-commerce engines and online shopping tools where you will want to have your products appear.
Keep in mind that the sites on this list are not an acknowledgement of their effectiveness but rather their popularity among Web professionals, the business community and consumers.
What is most unique about this list is its variety. From top-tier engines to comparison engines, and deal sites to social shopping providers, there is no shortage of
resources for consumers to learn about and be exposed to products. And that’s a good thing.
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ClearSaleing Inc. and Vetra Analytics published an Internet retail version of its American Attribution Index in September that measured the effectiveness of various online media sources and their influence factors on online consumer conversion. The study showed that many types of media sources contribute to and influence a consumer’s purchase decision. According to the
AAI news release, “branded and non-branded SEO, branded and
non-branded paid search ads, comparison shopping engines, email,
display and affiliates all play an important role in influencing
purchase decisions among retail customers.” That almost
makes you want to branch out from paid search campaigns exclusively
on Google, right?
The top few positions on this month’s list are filled with the
product-side interfaces of major search engines and large product
networks like Amazon. But the real action happens further
down the list. Comparison shopping engines such as
Nextag.com, Bizrate.com and Shopzilla.com present major opportunities
for e-commerce merchants looking to acquire more
traffic and vital impressions from consumers.
Social shopping engines and tools are also noteworthy. As
social media continues its rapid rise, these resources are becoming
an integral part of the online experience for researching
and buying products. Kaboodle, StyleFeeder and ThisNext
make their mark in shopping circles and, as a result, increasingly
importance to merchants.
Deal sites may be your best bang for the promotional buck.
Pronto, DealTagger, Sortprice and Dealtime established modest
followings with serious shoppers. Price-sensitive shoppers are
aware of their existence, and so should you.
It may be difficult to ensure your products appear on each
and every one of these virtual product shelves, but doing so may
be what makes this holiday season a festive one.
ABOUT THIS DATA
Website Magazine’s Top 50 rankings are a measure of a website’s popularity.
Ranks are calculated using a proprietary method that focuses on average
daily unique visitors and page views over a specified period of time
as reported by multiple data sources. The sites with the highest combination
of factors are ranked in the first position. Website Magazine’sTop
50 list should influence your buying decision but perform necessary due
diligence before investing your time and resources. Conducting research,
making formal comparisons, and talking to existing clients and users before
starting are always the best course of action. Let this act as an important
starting guide for your Web success.