Asynchronous Tracking in Google Analytics

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The February edition of Website Magazine (distributed just after the new year) will feature a cover story on performance analysis. As you can imagine, we're totally focused on anything related to analytics and Google's announcement last night of Asynchronous tracking for Google Analytics users certainly fits the bill. 

The new Google Analytics Asynchronous tracking code provides an alternative way to track websites and offers faster load times, enhanced data collection (and accuracy) and the elimination of errors, because it's not dependent on JavaScript loading fully. 

The new tracking code is now in Beta and available as an option to all Google Analytics users, but all existing Google Analytics code will continue to work as-is, should you decide not to adopt the new tracking method.

 


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