Mobile brand advertising network provider Greystripe announced it has delivered over 300 million ad-supported games and applications on the iPhone and Java platforms and that their full-screen ad formats will now be available for Android games and app developers with an Android SDK.
“Given users reluctance to adopt Google Checkout and pay for apps, the free-ad supported model makes sense for Android,” said Michael Chang, CEO for Greystripe. “As the number of Android phones has reached critical mass, providing a cross-platform solution that reaches a broad base of consumers becomes even more important for our developers.”
Both existing and new developer partners are able to leverage Greystripe’s technology on the iPhone, 1,400 feature phones, and now Android phones. Greystripe’s Android SDK supports pre-roll, interstitial and post-roll inventory. Application and game developers can add Greystripe’s Android SDKs and start monetizing their content immediately .
“After seeing how well our games fared on the iPhone, we have an opportunity to monetize even more with Greystripe, “ said Amit Khanduja, Executive Vice President for Jump Games. “We’re excited about the extended offering on Android and look forward to our continued partnership with Greystripe.”