Long Live the Long Tail!
Buried beneath the news that Google once again dominated the world of search
with over 71% market share (as reported by Hitwise) was a very valuable bit of
information related to the percentage of U.S. clicks by the number of keywords
in the query.
"Longer search queries," according the announcement,
"averaging searches of five to more than eight words in length, were flat
between October and September 2009".Searches of eight or more words however increased 1 percent while shorter
search queries (those averaging one to four words long) were flat from month to
month. Searches of one word comprise the majority of searches (24.13% of all
queries) but based solely on the chart below you can see how important it is to
focus on search phrases of two to six words.