Facebook Connect Driving Engagement, Website Visits

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Facebook Connect launched one year ago and, so far, it's having a positive impact for website developers. In its simplest form, Facebook Connect allows website visitors to log in to websites and share content with a click - sending that website's content to the user's wall, which is then viewable by all of their friends and social connections, or as a private message. But it goes beyond that. Facebook Connect can also work with mobile devices, desktops and even gaming consoles. As users become more accustomed to sharing content through Facebook and essentially carrying their Facebook identities with them as they surf the Web, website owners have the possibility of their content being spread to a massive audience, very easily. This might have something to do with Facebook now being the Web's third-largest site where users watch online video. Logically, if you produce Web video, you will certainly want a Facebook Connect button right next to it so users can share it with their network.

From Facebook's Ethan Beard, who leads the Facebook Developer Network: "From social widgets like the Comments Box, Share button and Live Stream Box to deeper integrations including log in, Facebook Connect is helping developers drive more traffic to their site, ease the registration process, and provide a more engaging experience for users. By adding social elements through Facebook Connect, websites in a variety of verticals are revolutionizing industries."

Below are some pretty impressive numbers that show not only the scope of implementation of Facebook Connect, but also the potentional. Either way, there are more than 350 million Facebook users, and however they decide to share content is good for website owners. News like this is even more important in light of Google's recently launched real-time search. Learn more about Facebook Connect and how to implement it on your site.

  • More than 80,000 websites and devices have implemented Facebook Connect
  • More than 60 million Facebook users are engaging with Facebook Connect on external services each month
  • Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have implemented Facebook Connect

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Chris Lang 12-13-2009 6:46 AM

When you consider that Google Friend Connect integrates that friends list into Google Reader, Gmail and Google Wave, Facebook can't really hold a candle to the close personal relationships that can be built thru these world class applications.

If you and I are mutual friends in Google Friend Connect...

* Our Gmail addresses are shared in Gmail contacts.

* We become friends sharing in RSS feeds in Google Reader.

* We both see each other in our Google Wave Contacts.

I would say that is a much more powerful combination than Facebook.

These kind of relationships bring highly targeted leads into my marketing and these kind of relationships bring buyers, not surfers. In my testing these leads buy 600% more often than traffic thru Facebook or Twitter.

Before we run around touting Facebook and Twitter traffic why not step back and seriously consider the conversion rate, not just raw numbers?

GregC 12-14-2009 11:17 AM

I agree that raw numbers are not the whole story and that conversions are important.  But we all need to keep an eye on both.  One leads to another.

Thanks for the update on Facebook Connect, it's another thing that I have to take a look at as a small business owner.


John Chaves 12-14-2009 11:52 AM

Yes, I think facebook connect is very important. As far as Chris saying Google is more important, I dont think so. I think FB has a better grasp on thier users then google. Its the same as yahoo vs google, more people spend time on yahoo even though they have less searches.

I wish linkedin had more of this.

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