Any blogger will tell you that as soon as they made their first few posts, the pitches for coverage or product mentions came rolling in. There's good reason for that: a mention on a few popular blogs provides plenty of benefits including brand visibility and incoming links.

Here at Website Magazine, we get plenty of pitches — from story ideas to products. Every day businesses hungry for exposure send us an e-mail or product to try. Some are very effective, while others are relegated to the trash bin faster than they arrived. A proper pitch requires planning and execution.

Read more on "How To Pitch a Blogger" by Website Magazine's Senior Editor Mike Phillips.