Toolbar PageRank Update from Google

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The Web is abuzz with word that Google is pushing out a New Year's PageRank update that is in progress right now. There have been reports over the past two weeks that the update was occurring, but it finally looks like the rollout is officially here.

WM's advice related to PageRank is that it should not be an indicator or metric of your success. Only actual website traffic and conversions receive that distinction. If you follow your PageRank status closely, the best guidance on how to ensure it improves is to focus on appropriate internal linking structures and building authority links to secondary (inner) pages on your site - not just a canonicalized version of your home/index page. That's good advice if you believe in PageRank or not.

Did the PageRank of your site(s) go up, go down or stay the same? Comment below and let other WM readers know.

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StevenO 12-31-2009 10:11 AM

I'm in the middle of a complete site overhaul and my rank just went up!

Tim O'Keefe real estate seo 12-31-2009 7:56 PM

THe page rank bar is cool to keep watching I must admit;. But you cannot put oo much faith into its accuracy.

Gambling Man 01-01-2010 6:34 AM

Not a good update for me.  Probably because I spend my time on content rather than getting loads of links.  Must do better in 2010!  Happy New Year Google.

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