The Web is abuzz with word that Google is pushing out a New Year's PageRank update that is in progress right now. There have been reports over the past two weeks that the update was occurring, but it finally looks like the rollout is officially here.

WM's advice related to PageRank is that it should not be an indicator or metric of your success. Only actual website traffic and conversions receive that distinction. If you follow your PageRank status closely, the best guidance on how to ensure it improves is to focus on appropriate internal linking structures and building authority links to secondary (inner) pages on your site - not just a canonicalized version of your home/index page. That's good advice if you believe in PageRank or not.

Did the PageRank of your site(s) go up, go down or stay the same? Comment below and let other WM readers know.