Adgooroo, a provider of competitive intelligence in the online marketing space, released its “Hijacking Report” last week, a feature of its Trademark Insight solution which enables search marketers to identify and take action against advertisers using their domain name in ad copy.
Using the report, marketers are able to filter out all ads that contant their domain name for further analysis. Marketer-controlled parameters then filter out any ads deemed safe by the marketer, leaving only the illegitimate affiliates and advertisers trying to pass themselves off as the official site and making it easy for rightful advertisers to take action.
“AdGooroo’s Trademark Insight has helped clients identify advertisers using their terms or trademarks in ad copy for years,” said AdGooroo Founder and CEO, Rich Stokes. “As we round the corner into 2010 and marketers resolve to more aggressively protect their brands, the hijacking report helps them reign in illegal use of domain names in search ad copy and display URLs. Advertisers can now automatically identify and stop the black hat affiliates and competitors who deceive consumers by passing themselves off as legitimate merchants.”
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