KEMP Technologies New Load Balancing Act

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What do service providers need to stay relevant with their clients? More and better services, of course.

KEMP Technologies has released a new software-as-a-service (SaaS) product to further enhance managed service providers' and managed hosting providers' offerings, and help website owners gain peace of mind. KEMP's Virtual LoadMaster (VLM) is focused on load balancing technology, where user requests from websites and Web apps are directed to the appropriate server based on availability and the type of request - be it delivering a SSL, caching, compression and more. In other words, the VLM acts as a traffic cop between end user requests and load balancing.

As websites look to deliver a more robust experience to end users - often through new Web apps - they need to ensure that requests are handled properly to prevent an problems. This is load balancing and, in the past, a very expensive proposition involing the purchasing of servers and other hardware. The key is KEMP's virtualization of this effort. In the past, the hardware required to accomplish load balancing would cost tens of thousands of dollars. But now, companies can offer this service for as little as $99 per client, and the charge is only levied for active user accounts. So, re-sellers can offer their clients a way to enhance user experience and prevent downtime by providing inexpensive load balancing through the Sevice Provider Licensing Agreement (SPLA).

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