Here's on to watch. Goodmail Systems (creator of "trusted email"
solution CertifiedEmail™) and Liveclicker (a developer of video commerce
applications) today announced a rather intriguing partnership which extends
video email marketing capabilities to more consumers by adding Liveclicker's
video technology on the Goodmail CertifiedEmail platform.
The companies today also announced CertifiedVideo .GIF, a new joint service
that ensures deliverability and automatic play of Liveclicker-enhanced video
emails through all Goodmail ISP partners.
Liveclicker’s Video Email Express platform is a
patent-pending intelligent in-email video solution that enables email marketers
to deliver video across email and mobile clients using a suite of standard and
proprietary technologies. The Goodmail CertifiedEmail delivery platform, with
its rigorous accreditation process, sends highly trusted email campaigns that
include a cryptographically secure token allowing Liveclicker videos to play
automatically in subscriber inboxes, even when images are disabled. Because the
messages are marked in the inbox with a unique blue ribbon envelope icon,
consumers are assured of the sender’s authenticity and security of the
video-enhanced message, resulting in a dramatically higher open rate. With
CertifiedVideo .GIF, marketers achieve video in email that results in better
consumer engagement, more effective sales efforts, and higher ROI."
“CertifiedVideo .GIF is an important extension of Goodmail’s current
video offerings, allowing marketers to cost-effectively distribute videos that
play immediately in the email, thus engaging recipients the moment they open the
message,” said Peter Horan, CEO of Goodmail Systems. “Because CertifiedVideo
.GIF also represents a low-bandwidth approach to delivering email videos that
are safe, secure, and non flash-based, the service is appealing to consumers and
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