Google Display URL Policy Modified

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Google announced a "policy adjustment" for its Adwords advertisers related to "display URLs" this week.

Starting this week, all Adwords ads leading to sites on hosted or shared domains (such as will be required to display URLs that "accurately reflect their destinations."

Ads that do not include this information in their display URLs will not be approved. Google will suggest an appropriate display URL in the disapproval email notification, but they are encouraging Adwords advertisers to be proactive and adjust now any ads that this change might affect.


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