Unless you’ve been living under a very large rock the past 18 months, the recession we’ve been in has forced marketers to do two things – look for new opportunities to promote their businesses (and websites) and be more sensitive to the needs of their consumers. This is illustrated well in the rise of local search marketing and coupon use. The need to make online coupons work in the context of a local business, however, remains challenging. That’s about to change.

Read more about using mobile coupons in Google Maps through the Local Business Center

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