National borders and geographic regions. This is one of its great strengths: customers can shop the world over without leaving the privacy of their homes, and e-marketers can reach millions of people with a single website or e-mail campaign.
But its very vastness can also be disconcerting, and the myriad choices available may impact customer loyalty.
Read more about creating customer-centric communities.
Stay on Top of Internet Trends and Techniques:
Request a professional subscription to Website Magazine,
the most popular print publication on Web success.