Think Globally, Act Locally

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National borders and geographic regions. This is one of its great strengths: customers can shop the world over without leaving the privacy of their homes, and e-marketers can reach millions of people with a single website or e-mail campaign.

But its very vastness can also be disconcerting, and the myriad choices available may impact customer loyalty.

Read more about creating customer-centric communities.

 


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