A survey we recently conducted with nearly 600 online businesses shows that Web-based organizations continue to work hard at improving the customer experience through the use of multiple on-site technologies. However, the majority (68 percent) are uncertain if they are utilizing all of the data gleaned through these technology applications to more successfully recruit customers and maintain loyalty within their current customer base.
READ NOW: Making Online Marketing Applications Work For You by SLI Systems' Shaun Ryan
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