Google Steps Up Social Search

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Google has posted on their blog that Social Search is now available to everyone. Within the next few days, users will be allowed to participate in Social Search by simply creating a Google profile then linking their online content and profiles from other websites. Then, when searching, users will see results from those people connected to the profile, and connected through other websites like Facebook, Twitter, Flickr, YouTube, etc.

Why is this significant to Web business? Simply put, the more connections you make, the better chance you have of appearing on the first page of search results of those with whom you are connected. For example, if you build a robust profile on sites such as Twitter, Facebook and LinkedIn and have many connections, you stand the chance of being featured in any one of those users' Social Search results every time they use Google. Within your Google profile, you can also add other, non-social websites, such as your company blog. Again, when you are connected to a user, your blog content (if relevant) could show up as a Social Search result to that user. It's a quick, free and easy way to get your content in front of people who likely share common interests. In essence, the more connections you have, and the more outlets you have to share your content online, the better chance you have of appearing in users' search results.

While logged in to your Google profile, take a look at "My social circle" after conducting a search on Google. This will show those with whom you are connected and gives you the option to add and remove connections. According to Google, it will take "a few weeks" for Google to make all the connections and start returning Social Search results. The video below gives a brief overview of Social Search.

Read the official Google blog post on Social Search.

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2 comments

GregC 01-28-2010 10:17 AM

Well, more and more it seems that Google is working towards customized searches for everyone.  Everyone will get different SERPs based on their social connections and location.

This is really making traditional SEO a thing of the past.  It's more like Social Media Optimization.  It's a changing landscape....

Jack 01-28-2010 4:28 PM

Greg, Great point but I'm sure there will be choices. My concern is what will happen if each se adds this process with a different profile page.  

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