Twitter has added a new trending topic functionality, this time with a local tilt. On the right side of your Twitter home page, you will see a notification of trending topics that you can change (at right). Click the arrow and then choose a region. Then you will see topics and hashtag keywords and phrases that are currently popular in that region (see current available regions below).

By choosing local trending topics, businesses can get an idea of what's being discussed and shared on Twitter, and there's more. Traditionally, trending topics on Twitter align closely with hot topics across the Web. This presents a good opportunity for keyword research of sorts. Discover current trends and use this to your advantage in blog posts, social profile updates, links, etc. And, don't forget that Google and Bing are indexing social media content on SERPs.

The advantage of local trends is not only good for local businesses to connect with local consumers, but it also lets businesses peer into a community where they might not have a strong presence - opening a potential new audience. Include the local trends keywords into your profile updates and you might just develop a loyal, local following.

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