Automated video technology and services provider Treepodia announced the availability of a solution designed to enable e-commerce and information-rich web sites to automatically showcase videos in the form of a banner on any page they choose.
Treepodia’s Smart Banner videos are shown in rotating fashion each time a visitor comes to a website (or any website). Smart Banner tracks the videos that generate the most click-throughs over time and eventually determines top-performing videos to feature in the on-site banners.
“Many e-commerce companies have already discovered the value of video in enhancing the customer experience and increasing sales. We developed the smart video banner tool to take this technique to the next level by giving companies a way to drive more visibility of their best performing videos and maximize the value of their most valuable web site real estate – the home page,” said Dr. Melody King, vice president of marketing for Treepodia. “Our new Smart Banner offering works with companies’ existing videos, so it’s another way for businesses to improve the ROI of their video campaigns.”
I think the real value in Smart Banner is primarily that it generates visibility for videos, which potentially could increase the number of visitors that will view product videos. Because video has a naturally conversion rate, you can see what kind of an impact technology like this could bring to the table.
An example of Treepodia’s Smart Banner application can be seen on U.S.-based eye care retailer EyeBuyDirect.com. Another retailer using the Smart Banner application is German health and beauty retailer BeautyNet.de. Both sites are running banners with a series of videos — when the page is refreshed, a new video begins to play.
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