News distribution service PRWeb announced a rather interesting partnership today with blogging application Zemanta, which recommends content to bloggers.

If a PRWeb customer’s news release is considered relevant by Zemanta’s recommendation engine, it will now be suggested as related reading to bloggers using the application.

“We are providing a better way to connect our customers with the blogging community,” said Jiyan Wei, director of product panagement at PRWeb. “The Zemanta engine ensures that relevant customer content is provided to bloggers who have opted to subscribe to Zemanta’s application. It’s both a savvy and friendly means to boost visibility for our customers in the social media space.”

PRWeb is the first newswire to partner with Zemanta.