Bing Gaining Search Share; Long Tail Booming

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An announcement from HitWise this morning indicated that Google accounted for 71.49 percent of all U.S. searches for the four weeks ending Jan. 31, 2010 - a one percent decrease month-over-month. This would normally be nothing more than a footnote considering the holiday shopping season has ended, if it were not for the fact that Bing increased its search market share 5% in the same period.

While still far behind Google, Bing is clearly making some headway. According to the Hitwise data, search engines continue to be the primary way Internet users navigate to industry categories. In January, Google sent the most visits to sites in the Automotive, Health, Shopping and Travel categories, but Bing saw double-digit growth in the same categories.

Finally, longer search queries (those searches of five to more than eight words in length) continue to increase. Between December 2009 and January 2010, queries of eight or more words increased 6 percent. Shorter search queries (those of one to four words) in the same period fell 1 percent month over month, but accounted for nearly 80% of all searches in January.

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2 comments

Michael Pollaci 02-11-2010 9:42 PM

Don't forget to use these same strategies when creating titles for your article marketing.

Article marketing is based on keyword strategies just as SERP is.  When creating article titles, be specific.  People are becoming more and more sophisticated in their search habite and you want to take advantage of that.  

Beleive it or not, you will actually get better response with Long Tail article marketing then you will with Head Tail.  Although this seems contrary to what we have been taught over the past 5 years since article marketing became so powerful it is true.  Logically, if people are getting very specific with their search strings and adding 5-8 words it follows that your articles should be targeted to that same targeted audience that is searching for someone to fill their needs.

You will have less competition and gain higher CTR than you would with non specific High Tail keywords.

Need help with your article marketing...contact us.

GregC 02-15-2010 9:33 AM

It is interesting to me that long tail searches were down during Dec/Jan.  I wonder if that has something to do with the holidays and what people are shopping for.

If that is the case, then it makes sense that long tails are back up now that it's Feb.

Thanks for the update.

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