Email service provider Lyris has been selected to provide real-time alert capabilities to NBC during the network’s coverage of the Vancouver Winter Games.
Lyris will enable the NBC Olympics team to provide real-time updates on medal results, breaking news, athlete updates, schedules and event reminders.
“Today’s consumers have come to expect information in real-time. With powerful online marketing technology from Lyris, NBC is able to bring the “up-to-the-minute” action of the Winter Olympics directly to consumers,” said Blaine Mathieu, CMO, Lyris. “Lyris powered NBC’s Olympic updates for the 2008 Beijing Olympics and is proud to continue the partnership and be the email marketing platform of choice for NBC’s coverage of the Vancouver Winter Games.”
If you’re a fan of the Winter Olympics, you can sign up for those Lyris-powered alerts by going to: http://www.NBCOlympics.com/mobile.