Web performance solution Gomez launched a free benchmarking tool that lets IT, Web and marketing teams compare the performance of their website to competitors, peers, or industry leaders.
This is certainly a tool to take a look at, as there is evidence of a direct correlation between website performance and online business performance. An Aberdeen Group report found that sites taking more than five seconds to load reduce customer conversions by seven percent and customer satisfaction by 16 percent. Equally important is how an organization’s website performs versus its competition. The concern is that if your competitor’s website is faster, customers will likely spend more time and money there.
To create a custom benchmark, businesses simply enter their own URL and the URLs of up to four other sites against which they wish to be compared. Within 24 hours, and every day for seven days, they will receive a custom benchmark performance report that ranks the performance and availability of all the URLs, complete with averages, highs, lows and trending information.
“Customer loyalty on the Web is fickle, and even one second can make the difference between making and losing a sale," said Matt Poepsel, vice president, performance strategies, Gomez division. "Measuring Web performance is important, but knowing how your site performs compared to your competitors’ sites is even more valuable. The insights businesses can freely glean from our new custom benchmark tool will be a critical first step towards optimizing their site performance and ultimately, their bottom line.”