E-mail marketing service Campaigner has announced several new features to its existing set of tools designed to help smaller businesses effectively and efficiently meet their marketing needs. In addition to a new user interface and upgrades to numerous editing, formatting and list-management tools, the company—a division of Protus—is offering other incentives to attract new customers.
Campaigner is part of Protus’ Software-as-a-Service (SAAS) business communications range of services that also includes Internet fax service and virtual business phone service. Campaigner focuses on E-mail marketing services and provides its customers—mostly small to medium-sized businesses—alternatives to staffing their own marketing departments or hiring outside consulting firms.
“Small business owners often start a business because they’re good at something or have a passion for it,” said Steve Adams, vice president of marketing for Protus. “When they try to market that business, though, they may find the tools that are available assume a level of experience or expertise they don’t have. We asked our customers how we could make it easier for them to create effective sales-generating and loyalty-building campaigns. We then designed the new Campaigner to address those needs.”
Campaigner believes its new user interface to be much easier for its customers to utilize as they create and track their E-mail marketing campaigns. The redesigned E-mail editor now resembles a Microsoft Word interface, and the upgraded formatting functions include the ability to paste from Word more seamlessly than before. Users will now also be able to import their contacts directly from Microsoft Excel, and Campaigner has added an integrated image library, a new spell-check function, and an array of online help options and tutorials.
To promote the changes, Campaigner is offering new customers free
templates that will include the customer’s business colors, logo, fonts
and contact information, and a 30-day free trial for services. Small
businesses can subscribe to the service for $10 per month.