Email service provider GetResponse
released some interesting data related to video and email marketing today.
While I personally am not entirely sold on the notion of including video in
email as it stands today, I am confident it will have its place in the future
and that seems to be a shared sentiment among Web professionals. The survey
revealed that 80% of respondents plan to use video emails in 2010, even though
just 15.7% did so in 2009.
It's the lift in conversion that is attractive to many Web/email marketers.
According to the study, 65% of marketers believe that video email marketing can
have a moderate or significant influence on conversion rate. 64% of those
already using video email claim significant rate increases.
When it comes to the different uses of video email by small businesses, 28.8% of SMB marketers consider training courses as most effective use of video email, with Product Demos, Product Offers, and Customer Testimonials taking the next 3 places respectively. Branding came in
at the 5th position.
The study is a rather interesting look at a trend that is still struggling to
gain a foothold. Review the
report at GetResponse for additional insights into video email marketing.