ShareThis, one the Web's leading content sharing widgets just got some new upgrades, and they are substantial.
Stream is a real-time view of what's being shared across the Web through the ShareThis community. Think of it like Google's scrolling real-time search results box or a stream of Facebook updates. For now, it's only on the ShareThis website, but will soon be a customizable, embeddable widget for websites and available with an API. See how ShareThis Stream works.
New share buttons are more customizable. Publishers can now remove particular networks from the ShareThis options for users. Don't want your content shared through Twitter, but prefer Facebook? That can be accomodated. It's a nice way for publishers to control where the conversations about their content is taking place, or even to run A/B tests to find what networks are of most value.
Related content on the Done screen. After a user shares content, ShareThis will now display related content from your site on the user's screen. It's a nice way to keep the ball rolling, and hopefully get users to keep sharing your content.
"See what your friends are sharing" will also be featured on the Done screen. If users click on these links, they will be directed to the ShareThis Stream, filtered by your content.
Social sign in - users can sign in prior to sharing via their Facebook, Twitter, Google and Yahoo! profiles. It's a growing trend on the Web and facilitates sharing well beyond the ShareThis community and strictly personal contacts.
Integration with Twitter OAuth allows for a more direct way to share content with Twitter.
In addition to these updated ShareThis is also planning to include Google Buzz in the near future, among other features.
A few quick notes about ShareThis, and why publishers should actively promote the service on their websites:
- According to their website, ShareThis reaches more than 400 million users across 130,000 different websites.
- What might be most significant about social sign in is that it could open ShareThis to an entirely new set of users - one that is accustomed to sharing content and likely doesn't yet know about or use ShareThis. While it's a powerful tool, it has yet to catch on with many Web users. That could change very quickly if an audience as large as Facebook catches on.
- ShareThis can be integrated with Google Analytics and has Influence Insights, their own analytics service. Even if your content is not spread widely through ShareThis, these analytics can show where your content has the most potential to be shared. That's good to know.
Click to sign up for the beta release of these new features and access to the API.
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